Shefa Israel Privacy Policy

Shefa Israel Privacy Policy – 23/05/2018

Shefa Israel’s privacy policy, effective May 23, 2018 conforms to the new European Union new data privacy law, the General Data Protection Regulation (GDPR).

Privacy Policy

Shefa Israel takes data privacy very seriously. This privacy policy explains who we are, how we collect, share and use Personal Information, and how you can exercise your privacy rights.

We recommend that you read this privacy policy in full to ensure you are fully informed.

If you have any questions or concerns about our use of your Personal Information, then please contact us using the ‘contact us’ tab in the menu.

A: About us

Shefa Israel is the trading name for Boaz and Rina Dreyer from Moshav Be’er Milka, Israel. We market online the goods we manufacture. Within the context of this document, ‘we’, ‘us’ and ‘our’ refers explicitly to Boaz and Rina Dryer and Shefa Israel.

We send and manage email campaigns and serve advertisements. We also sell essential oils, wine and related products. We also sell educational services.

B: Key Terms

In this privacy policy, these terms have the following meanings:

  • Contact: A contact is a person a we may contact through our services. In other words, a Contact is anyone on our Distribution List or about whom we have gather via sign up forms or personal requests. A subscriber to our email marketing would be considered a Contact.

  • Distribution List: A Distribution List is a list of Contacts we may upload or manage on our platform and all associated information related to those Contacts (for example, email addresses).

  • Personal Information: Personal Information means any information that identifies or can be used to identify you, a Contact, or a Visitor, directly or indirectly. Examples of Personal Information include, but are not limited to, first and last name, date of birth, email address, gender, occupation, or other demographic information.

  • Website(s): This refers to any website(s) we own and operate (such as or or any web pages, interactive features, applications, widgets, blogs, social networks, social network "tabs," or other online, mobile, or wireless offerings that post a link to this privacy policy.

  • Visitor: This is any person who visits any of our Websites.

  • ‘You’ and ‘Your’: Depending on the context either a contact or a visitor.​​

C: Information We Collect

The Personal Information that we may collect broadly falls into the following categories:

  1. Information you provide to us: In the course of engaging with our Services, you may provide Personal Information about you and your Contacts. Personal Information is often, but not exclusively, provided to us when you sign up for and use the Services, consult with our customer service team, send us an email, integrate the Services with another website or service, or communicate with us in any other way.

We will let you know prior to collection whether the provision of Personal Information we are collecting is compulsory or if it may be provided on a voluntary basis and the consequences, if any, of not providing the information. By giving us this information, you agree to this information being collected, used and disclosed as described in this privacy policy.

  1. Information we collect automatically: When you use the Services, we may automatically collect certain information about your device and usage of the Services. We use cookies and other tracking technologies to collect some of this information. Our use of cookies and other tracking technologies is discussed more below, and in more detail in our Cookie Statement.

  2. Information we collect from other sources: From time to time, we may obtain information about you or your Contacts from third-party sources, such as public databases, social media platforms or third-party data providers. We take steps to ensure that such third parties are legally or contractually permitted to disclose such information to us.


D: Use of Personal Information

We may use the Personal Information we collect through the Services or other sources for a range of reasons, including:

  1. To bill and collect money owed to us

  2. To send you system alert messages.

  3. To communicate with you about your account and provide customer support.

  4. To meet legal requirements. Including complying with court orders, valid discovery requests, valid subpoenas, and other appropriate legal mechanisms. To provide information to representatives and advisors, including attorneys and accountants, to help us comply with legal, accounting, or security requirements.

  5. To respond to lawful requests by public authorities, including to meet national security or law enforcement requirements.

  6. To provide suggestions to you.

  7. Combined information. We may combine Personal Information with other information we collect or obtain about you (such as information we source from our third-party partners) to serve you specifically, such as to deliver a product or service according to your preferences or restrictions, or for advertising or targeting purposes in accordance with this privacy policy. When we combine Personal Information with other information in this way, we treat it as, and apply all of the safeguards in this privacy policy applicable to, Personal Information.


E: Cookies and Tracking Technologies

We may use various technologies to collect and store information when you use our Services, and this may include using cookies and similar tracking technologies such as pixels and web beacons. For example, we use web beacons in the emails we you. These web beacons track certain behavior such as whether the email sent through by us was delivered and opened and whether links within the email were clicked. They also allow us to collect information such as the recipient’s IP address, browser, email client type and other similar details. We use this information to measure the performance of our email campaigns. Reports are also available to us when we send email to you, so we may collect and review that information.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by online service providers in order to (for example) make their websites or services work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner or service provider are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website or service you are using (such as advertising, interactive content and analytics). The third parties that set these third party cookies can recognize your computer both when it visits the website or service in question and also when it visits certain other websites or services.

Why do we use cookies and other tracking technologies?

We use first party and third party cookies for several reasons.

  1. Some cookies are required for technical reasons in order for our Websites and Services to operate, and we refer to these as “essential” or “strictly necessary” cookies.

  2. Other cookies enable us and the third parties we work with to track and target the interests of visitors to our Websites.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our websites and to use some of its features, such as access to secure areas. Because these cookies are strictly necessary to deliver the websites, you cannot refuse them without impacting how our websites function. You can block or delete them by changing your browser settings, as described under the heading "How can I control cookies?" in the Cookie Statement.

F: Member Distribution Lists

A Distribution List can be created in several ways, including by importing Contacts, such as through a CSV or directly from your email client. Your Distribution Lists are stored on a secure server. We do not, under any circumstances, sell our Distribution Lists.

If a Contact chooses to use the Forward to a Friend (FTF) link in an email campaign a Member sends, it will allow the Contact to share the Member’s email content with individuals not on the Member’s Distribution List. When a Contact forwards an email to a friend, we do not store the Contact’s email address or their friend’s email address, and no one is added to any Distribution List because of the FTF link.

G: Other Data Protection Rights

You may have the following data protection rights:

  1. To access, correct, update or request deletion of Personal Information. We take reasonable steps to ensure that the data we collect is reliable for its intended use, accurate, complete and up to date. As a Member, you can manage many of your individual account and profile settings by using the link provided on every email. You may contact us directly at to manage your information that we are storing.

  2. In addition, individuals who are residents of the EEA can object to processing of their Personal Information, ask to restrict processing of their Personal Information or request portability of their Personal Information. You can exercise these rights by contacting us using the contact details provided in the ‘contact us’ tab in the menu bar.

  3. Similarly, if Personal Information is collected or processed on the basis of consent, the data subject can withdraw their consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your Personal Information conducted in reliance on lawful processing grounds other than consent.

  4. The right to complain to a data protection authority about the collection and use of Personal Information.

We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection law. We may ask you to verify your identity to help us respond efficiently to your request.

Information we collect automatically through the Websites

When you visit our Websites, we may also collect certain information automatically from your device. In some countries, including countries in the European Economic Area, this information may be considered Personal Information under applicable data protection laws.

H: Further use of Personal Information

We may use the information we collect through our Websites for a range of reasons, including:

  • To provide, operate, optimize, and maintain our Websites.

  • To send you information for marketing purposes, in accordance with your marketing preferences.

  • To respond to your online inquiries and requests, and to provide you with information and access to resources or services that you have requested from us.

  • To manage our Websites and system administration and security.

  • To improve the navigation and content of our Websites.

  • To identify any server problems or other IT or network issues.

  • To process transactions and to set up online accounts.

  • To compile aggregated statistics about site usage and to better understand the preferences of our Visitors.

  • To carry out research and development to improve our products and services.

  • To customize content and layout of the Websites.

  • To carry out other legitimate business purposes, as well as other lawful purposes.

In addition, we may combine Personal Information with other information we collect or obtain about you (such as information we source from our third-party partners) to serve you specifically, such as to deliver a product or service according to your preferences or restrictions, or for advertising or targeting purposes in accordance with this privacy policy. When we combine Personal Information with other information in this way, we treat it as, and apply all of the safeguards in this privacy policy applicable to, Personal Information.

I: General Information

1: How We Share Information

We may share and disclose your Personal Information to the following types of third parties for the purposes described in this privacy policy (for purposes of this section, "you" and "your" refer to Contacts and Visitors unless otherwise indicated):

  1. Any competent law enforcement body, regulatory body, government agency, court or other third party where we believe disclosure is necessary (a) as a matter of applicable law or regulation, (b) to exercise, establish, or defend our legal rights, or (c) to protect your vital interests or those of any other person.

  2. Any other person with your consent.

2: Legal Basis for Processing Personal Information (EEA Persons Only)

If you are from the European Economic Area, our legal basis for collecting and using the Personal Information described above will depend on the Personal Information concerned and the specific context in which we collect it.

However, we will normally collect and use Personal Information from you where the processing is in our legitimate interests and not overridden by your data-protection interests or fundamental rights and freedoms. Typically, our legitimate interests include improving, maintaining, providing, and enhancing our products, and services; ensuring the security of our Websites; and for our marketing activities.

If we ask you to provide Personal Information to comply with a legal requirement or to perform a contact with you, we will make this clear at the relevant time and advise you whether the provision of your Personal Information is mandatory or not, as well as of the possible consequences if you do not provide your Personal Information.

Where required by law, we will collect Personal Information only where we have your consent to do so.

3: Your Choices and Opt-Outs

Visitors who have opted in to our marketing emails can opt out of receiving marketing emails from us at any time by clicking the "unsubscribe" link at the bottom of our marketing messages.

Also, all opt-out requests can be made by emailing us using the contact details provided in the ‘Contact us’ tag in the menu bar. Please note that some communications (such as service messages, account notifications, billing information) are considered transactional and necessary for account management, and visitors or clients cannot opt out of these messages unless you choose to ‘opt out’.

4: Our Security

We take appropriate and reasonable technical and organizational measures to protect Personal Information from loss, misuse, unauthorized access, disclosure, alteration, and destruction, taking into account the risks involved in the processing and the nature of the Personal Information.

5: International Transfers

  1. We operate in Israel. Our servers and offices are located in the United States, so your information may be transferred to, stored, or processed in the United States. While the data protection, privacy, and other laws of the United States might not be as comprehensive as those in other countries, we use what is at our disposal to protect your privacy.

  2. We are bound by the Data protection regulations that are in place in the State of Israel.


6: Retention of Data

We retain Personal Information where we have an ongoing legitimate business or legal need to do so. Our retention periods will vary depending on the type of data involved, but, generally, we'll refer to these criteria in order to determine retention period:

  • Whether we have a legal or contractual need to retain the data.

  • Whether the data is necessary to provide our Services.

  • Whether our visitors and clients would reasonably expect that we would retain the data until they remove it or until their dealings with us are terminated.


When we have no ongoing legitimate business need to process your Personal Information, we will either delete or anonymize it or, if this is not possible (for example, because your Personal Information has been stored in backup archives), then we will securely store your Personal Information and isolate it from any further processing until deletion is possible.

7: Changes to this Policy

We may change this privacy policy at any time and from time to time. The most recent version of the privacy policy is reflected by the version date located at the top of this privacy policy. All updates and amendments are effective immediately upon notice, which we may give by any means, including, but not limited to, by posting a revised version of this privacy policy or other notice on the Websites. We encourage you to review this privacy policy often to stay informed of changes that may affect you. Our electronically or otherwise properly stored copies of this privacy policy are each deemed to be the true, complete, valid, authentic, and enforceable copy of the version of this privacy policy that was in effect on each respective date you visited the Website.

8: Questions & Concerns

If you have any questions or comments, or if you have a concern about the way in which we have handled any privacy matter, please use our ‘Contact Us’ form to send us a message. You may also contact us on: